A recent 2007 ABMP member survey reports that only 26.8% of massage
therapists are using a website to promote their massage practice. The top
method for getting new clients (44.4%) is through referrals, 55.2% is through
brochures and flyers, 47.5% is through networking.
If you are doing one of the most popular things to advertise your massage
practice such as getting referrals, brochures and flyers and networking - you
are missing out on using a Website to make those methods of advertising more
effective. If you are sending out brochures or attending a networking function
without a website address to follow up with and provide more information to your
potential client, you are most likely wasting a good deal of money on those
tools.
Having a website will allow you to provide more information about what you
do, your philosophy on health and healing and build trust with potential
clients. You will be able to tell people what it is exactly that you do
and stand for. In doing this, you will give potential clients the
opportunity to choose you based on you having something that they want.
People are looking for a solution to their problem, but they also need to feel
comfortable with who you are and what you value. When you can attract
those people with the same values and philosophy as you, you will have a better
chance at finding and working with your ideal client. Your ideal client is
one who values your service and what you do. Working with your ideal
client will save you time and energy and make your work and your business more
successful. You will also be increasing your chances of success because
one of the reasons why massage therapists are not successful is due to burnout
which is caused by people working with less than their ideal client.
Another thing that a website can do for you as a massage therapist is take
the effort and stress (fear) out of marketing your practice. So many
massage therapists fail to market themselves successfully because they just
don't want to. They would rather just be doing massage! Having a
website that works for you -one that gets your site to the top of the search
engines and gets the potential client to call you takes the stress out of
marketing. You can then just focus on what you do best - the massage part!
So if you are ready to start using a website to build your massage practice.
Let me know what questions you have or if you need help in
getting a website started. I am offering to help you start an 8 page
website for just $600 (plus the cost of the SBI program for $299 a year).
For more information on hiring me to create your
Massage Business Website
