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Creating Effective Content for your website is crucial to your success. 

 

Hire me to help you create a highly optimized website and effective content!

Great content is more than just writing about the benefits of massage.  What clients and potential clients want is more information. That is the main purpose of the web - Information! 

I am so tired of hearing about the benefits of massage and seeing long lists of classes you have taken. 
Most people don't really care if their circulation is enhanced.  Most people don't really know what cranio-sacral therapy, swedish massage or deep tissue massage is or why they should get it.  

What people want to know is what will you do for them? 

 What solution do your provide?

 Ken Envoy in his free Ebook "Service Sellers Master Course " talks about discovering what solution do you provide.  People are searching for massage because they have some problem that they want to solve.   They have an injury, back pain, stress, chronic headaches or whatever.  

Massage therapists websites should fill the first 5 pages of results for that word.  We know how to work with clients with fibromyalgia.  If you don't know much about fibromyalgia, I am sure that there is something that you do know about. 

You as a massage therapist are an expert in these areas or in some area!  What do you specialize in or want to specialize in?  Become the expert and write about it on your website.  Building content is what search engines like. Content is what people like.  

Learning to write about what you do and who you are is a process that can be facilitated by finding a supervisor and/or peer supervision group.

Some suggestions for content that can be added to your site:

• Personal mission/vision statements
  Create your mission statement using the following tool:  Nightingale Conant,  

• Professional mission/vision statements

• Code of Ethics Statements 

• Informed consent statements

• Articles on what you specialize in like injury treatment, sports performance, specific types of massage that you specialize in, specific injuries that you work with like carpal tunnel or thoracic outlet syndrome.

• Free reports on applications of massage

• Your personal healing philosophy

 

Writing some of the above statements and articles can assist you in getting clear about your practice.  You should know all this about yourself to be more available and engaging with clients.  This is also the way you should be talking to clients and potential clients to build your practice.

The other part to developing content is writing to Pre-sell which is an essential part of building a practice.  Once you can learn to write to pre-sell, you will also be able to bring it into how you talk about what you do.  This will further enhance your overall Business Presence.  There is a great E-book "Make Your Content Pre-Sell" available through www.sitesell.com on how to write to pre-sell.  I highly recommend it for anyone considering creating a business or website.  It is only $9.95 and well worth the small cost.