1. Why have you chosen to be in the
business of service? ( Look at your history of helping others)________________________________________
2. What brought you into the business in
the first place?_____________________________________________________
3. Where are you now?
4. Where would you like to be?
5. What need does your business meet?_____________________________________________________
6. What makes you different from
the other therapists in the field?______________________________________________________
7. How will clients recognize that
you are different? ___________________________________________________________
8. What type of people do you like
to work with? (Male, Female, Age group, special
9. What problems, issues, conditions, injuries
do you enjoy working with?_____________________________________________________
10. What is the primary reason that
clients would use your service for?______________________________________________________
11. What qualities do you want your
business to be known for?
12. How are you going to educate
your potential clients? What do they need to know about you and your
13. How much money do you have to spend?________________
14. What are your target dates for
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