Massage Therapy Brochures
Think like your customer.
One of the most important things you can do when starting a massage business
or writing a brochure for your massage business is to start thinking like your
customer. What is it that they want from you?
You just can't assume that they are looking for you! In fact they
are not looking for you. They are looking for an answer to their problem.
Your job is to solve their problem and let them know you can and will help
them to solve their problem.
Ken Evoy in his Free Ebook "Make
Your Words Sell" says it clearly:
"Become Your Customer"
I recommend that you actually do this- go out in the world and shop around
for a massage therapist from the very start and pretend that you don't know
anyone or anything about massage. What is it that you want in a massage?
How will you know who can provide that best for you? How will you be able
to tell that you will get the most value for your money?
Most massage therapy brochures are too much 'all about the massage therapist'
- how much training, what types of massage and things that clients really don't
care about or even know about. They most likely don't know what technique
will work for them and they probably don't care. All they want is to be
out of pain, have less stress or experience a deeper awareness of themselves.
Your potential client has needs and wants. Their needs may be different
from their wants. They may need a massage but they don't want to spend the
money. They may want to feel better but they don't have the time to take
care of themselves.
