Massage Business Plans:
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starting and running a massage business!
To Write an effective business plan, first work on these key concepts so that
you can co-create exactly what you want rather than just taking what comes your
way.
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Take a look at your self and
your practice (or what you want it to be). Take
the self assessment inquiry here.
-
Create a mission/statement or Create a statement of
informed consent. This is more really for you to discover what it is that
you really do. It is more than just the standard "here is what the
benefits of massage are". Knowing what it is that you do is the first
step. This is really more about getting clear about your intentions and
connecting with your true self. You can also give the statement to
potential clients or learn to describe verbally what you do so that you can know
that clients are on the same page as you as far as their health concerns.
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What is your Intention
for doing massage or creating a business? Often our intentions are
unconscious. Finding out your intentions allow you to learn to create
based on your intentions. Intention is not a goal to be reached but rather
an energy to tap into. You can learn to co-create your practice and your
life with intention.
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Find out who you want to market
to (find your
target). Who is your ideal
client? The book "Attracting
Perfect Customers" also addresses this concept in more
detail. Some people recommend doing market research to see what the
demand is. While you can do it that way, you may end up doing something that you
really don't want to be doing. Like what if the demand is for relaxation
massage and you hate doing relaxation massage - will you do it? When you
compromise you risk losing touch with yourself and your passion. You will
have a higher risk of ending up burned
out. Doing what you love and loving what you do is the key.
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Make business cards, brochures,
flyers, educational packets and promotional material based on who you are for
your ideal client and with intention.
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Know your competition,
but realize that competition is really about fear - fear that someone else will
take your clients or fear that you are not going to get clients.
Overcoming the fear and working with others will often lead to others respecting
you and referring clients to you.
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Why we
fail. Business and Practices end up in failure usually because of the
false beliefs that the mind create that hold us back and keep us from doing the
things that we need to do to run a successful practice.
Online Resources:
Your Business Plan: Dreaming Forward Business Side By Daryl Kulak:
Massage and Bodywork Magazine
Intro to Massage Therapy - Mary Beth Braun: Google Books
