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Marketing your Practice

Marketing is defined as anything and everything that you do on a daily basis to attract potential clients.  The end goal is to get the person to make an appointment with you and become a regular customer.  The word marketing may bring to mind hard sell tactics that are often seen at used car dealers and the two should not be confused.  Marketing includes promotion, education, advertising, education, service, and did I mention education?   At the time of this writing, Dec 99, the US Census bureau estimates that there are 274,166,592 in the United States.  There are thought to be 90,000 to 100,000 massage therapists in the United States. Every person, infant and senior citizen, could use a good massage every week.  You figure out the math, but per person, I think everyone would be pretty busy.   The thing is how do you get them to come into your office.  Here's the plan:

  • Take a look at your self and your practice (or what you want it to be). Take the self assessment inquiry here.
  • Find out who you want to market to (find your target).
  • Make business cards, brochures, flyers, educational packets and promotional material.
In general, after 13 years of business, here is what I have found out:

1.  Word of Mouth  is the best form of marketing.

2.  Marketing needs to be an ongoing, every day/week/month/year activity.
Read list of marketing ideas. (membership required)

3. Make a website to promote your site!
Here are some ideas for promoting your business on the web.
Here is a step by step guide to making and marketing your website.

4.  You need to be getting a regular weekly massage treatment for your self or all your efforts may go to waste.  If you can't commit to taking care of yourself, how can you expect anyone that comes to you to do the same.  Your actions speak so loudly, I cannot hear what you say.

5.  In conjunction with your everyday marketing efforts, it is helpful to visualize your practice and everything you want it to be.  Take a few minutes each day and think about how busy you want to be. How many clients are you seeing each day, each week, each month?  What kinds of clients are you treating?  Injuries, sports related, energy work, relaxation, a combination?  What are the details of the sessions?  How successful is each session?  How do you feel after the day is over?


  [ Concepts of Marketing ] Marketing Ideas ] How to talk about what you do ] Marketing your business through Chair Massage ] Mission Statements ] Your Ideal Client ] Key to Success ]











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