Explorations in the Theory and Practice
How to talk about what you do...
How we talk about what we do is essential to building a successful business. It is reflected in advertising, marketing, websites, and how we present ourselves to potential clients on the phone or in person.
How do you answer the questions what do you do? When you are on the phone with a new client how do you explain what you do in 3-4 sentences or less? You will only have a few minutes to get their attention. What do you say at a social event about what you do? What would you say if someone bumped into you in the street that you hadn't seen in awhile and you told them you were now doing massage? What do you want to say in your advertising and on your website about what you do?
Can you tell what you do in 4-5 sentences or less than 5 minutes?
We all know that there is no way to really describe what we do. The therapeutic process is so complex and personal. So much is technical, non-verbal and experiential. How can you sum up what you do without losing the person's interest and keep the conversation going? How are you going to let people know what you really do- what service do you provide? Why would someone want to go to you for a massage?
Here are some suggestions for doing just that:
One way to get clear about what you do is to write or think about massage and how it has changed your life. What has becoming a massage therapist meant to you? What is your philosophy about massage? Here are some examples:
Hi, I am a massage therapist. I specialize in a type of therapy that aligns your body. You know how the tires on your car need to be aligned to keep them from wearing out. The same is true for your body.
Hi, I am a massage therapist. I work with athletes to enhance their performance to allow them to run faster, swim faster or bike faster.
Hi, I am a massage therapist. I support people through their recovery from injuries and chronic pain.
When you are talking with people on the phone or in a social situation, one of the easiest ways to open up a conversation about what you do is to start with the other person first. This serves two purposes: You find out more about them so you can find out what problems they have that you may be able to help provide solutions for. It also allows the other person to feel more comfortable when they feel like they are being heard and seen. When they have their need to be recognized fulfilled (which most people have) they are more likely to become interested in you.
When you start writing about what you do for advertising and marketing purposes, you can start writing about this aspect of your work. Your website and brochures will clearly inform people as to what you do and who you are. People need to feel like they can trust the person that they choose to be their massage therapist. People often need to get information before they make an appointment. They need to know why they should go to you rather than any of the other massage therapists out there. What makes you different from everyone else will be reflected in your writing.
You can also create your personal mission statement or purpose statement from learning to talk about what you do.
www.thebodyworker.com (copyright info and disclaimer)e Link Exchange