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of Massage Therapy and Bodywork 

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Event Planning
Free Chair Massage

Open House/Holiday/Office Warming Party

  1. The goal of this event is to sell gift certificates and get new clients.

  2. Plan a month ahead of time to work out all the details and maximize the potential of the event.  Each person that comes to the event is a potential client!

  3. Provide snacks, drinks appropriate for each holiday.

  4. Send out flyers announcing event 2 weeks before.  Send to current clients, neighbors, businesses of interest.

  5. Post flyers  a week before the event.

  6. Call clients or surrounding businesses to personally invite them.

  7. Provide free 15 minute chair massage.

  8. Have client intake form (word .doc) to collect personal

     information (to be used later for following up)

  9. Practice client interactions- How do you talk about what you do?  Ask people about themselves - What do they do? What stress do they have? Have they had massages before?  Get them to talk about themselves.  People are just dying to be asked.

  10. Have a flyer, business cards or newsletter available for people to take with them.  Have a sign up list for your newsletter.

  11. Give tours of the office.

  12. Have gift certificates available for sale.  You can also just give them gift certificates and devise a system for them to call in or go online and pay to activate the gift certificate.  

  13. Have your appointment book right there.  Ask them when they want to come in?  Book their appointment right there.  Get their phone number so you can call to confirm the appointment the day before.

  14. Building a practice using chair massage events will take time.  Everyone is a potential client.  If you don't get them to book after the first time seeing them, don't give up.  Offering the event regularly is often necessary.  Just because the first one didn't bring you as many clients as you thought, doesn't mean that it wasn't effective. One of the attributes of a successful marketing program is to learn with each event or contact and improve each time.

 

 

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