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The goal of this event is to
sell gift certificates and get new clients.
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Plan a month ahead of time to work out all the details and
maximize the potential of the event. Each person that comes to the
event is a potential client!
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Provide snacks, drinks appropriate for each holiday.
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Send out flyers announcing event 2 weeks before.
Send to current clients, neighbors, businesses of interest.
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Post flyers a week before the event.
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Call clients or surrounding businesses to personally invite
them.
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Provide free 15 minute chair massage.
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Have client intake form
(word .doc) to collect personal
information (to
be used later for following up)
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Practice client interactions-
How do you talk about what you do? Ask people about themselves - What do they do? What
stress do they have? Have they had massages before? Get them to talk
about themselves. People are just dying to be asked.
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Have a flyer, business cards or newsletter available for
people to take with them. Have a sign up list for your newsletter.
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Give tours of the office.
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Have gift certificates available for sale.
You can also just give them gift certificates and devise a system for them
to call in or go online and pay to activate the gift
certificate.
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Have your appointment book right
there. Ask them when they want to come in? Book their
appointment right there. Get their phone number so you can call to
confirm the appointment the day before.
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Building a practice using chair
massage events will take time. Everyone is a potential client.
If you don't get them to book after the first time seeing them, don't give
up. Offering the event regularly is often necessary. Just
because the first one didn't bring you as many clients as you thought,
doesn't mean that it wasn't effective. One of the attributes of a successful
marketing program is to learn with each event or contact and improve each
time.
Business Side By Sandra Gill
Massage Nerd Chair Massage Resources and Information
