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Building a Website to Promote your Practice.
The world of website hosting, design and building is very overwhelming. Who
has the coolest features (bulletin boards, chat rooms, mailing lists), the
best customer service and the fastest transfer rates? I have learned the hard way through the
years. I have switched hosting companies a few times looking for the
ultimate host. Through the years, I have come to realize that none of those
things matters. It doesn't matter if I have a flash movie playing of
a skeleton
walking around. It doesn't matter to anyone if I add all the
bells and whistles. What matters is how is anyone going to find my little site
in the billions that are out there? How is someone going to find my site
in my town and come and get a massage?
I have finally found the answer...

It is much more than just hosting. It shouldn't even be
included in any hosting comparisons you may be doing. I think of it as my
personal business development coach! If you are serious about getting your
massage therapy business online, don't waste your time with any other
services.
Site build it
! is the ultimate traffic builder and business
builder.
First of all the site build it manual gives you a step by step
guide to developing your business ideas and choosing the best domain name to
help you achieve your goals. The website is built completely online
through the site build it technology. (It is a little bit more time intensive - I
may need to get a dsl line.) It builds simple pages, with simple navigation and
basically guides you step by step. If you get stuck there is always great
help just an email away. You do need to know some html (the basic web
page language) but they teach you what you need to know. If you want more
info on html, I recommend www.pagetutor.com.
They have free tutorials that take you step by step through some basic html.
After your pages are done, Sitebuildit! does all the work of submitting your site to search
engines and then provides reports as to how your pages are doing. You can make
the changes you need to get your site to the top of the search engines.
Anyone searching for a massage clinic in their small town usa, should be able to
find you!
Included with the
Sitebuildit! is
domain name registration, hosting, point and click website building, search
engine optimization, automatic search engine submission, traffic stats and the
ability to send out newsletters to potential clients. Every site that
offers services should offer a newsletter to pre-sell their services. This is
the only way that clients will get to know you and understand what you are
doing. You can take a free tour Here.
The cost seems to be more expensive than basic hosting - almost
double what I am paying for this site now, but it is much more than just
hosting. What it does is helps you with everything:
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Determining the best URL (www.mysite.com)
for search engine optimization.
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Creates all pages with search
engines in mind
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Keep tracks of all the search
engines and where you rank so you can keep working to optimize the pages
(with their directions)
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A tracking system for
newsletters that will tell you how many people opened up your newsletter.
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A system for tracking links and
how many people clicked on them.
I just started my new site www.massagetherapycareers.com
using the sitebuildit! technology and assistance. After just 3 months
I am getting sales of my article "Massage Therapy Career Guide".
I am also listed in the top 30 listings of all the major search engines.
It took me 2 years to make this happen with this site (www.thebodyworker.com).
If you are serious about using a website to promote your massage practice I recommend
starting with the Service Masters
Course. You can download the whole file or request the class be delivered by email over the course of a few days. Just
send an email to tsmsthebodyworker@sitesell.net
and it will be delivered directly to your email address. Either way it is
a great way to put your ideas together and get you focused on what you want. If
you have some other business ideas, they also have some other great
products to get you on your way to a successful website. I started out with
MYSS
(Make Your Site Sell!) e- book by Ken Envoy which really got
me on my way. It gives all the details about product development,
search engines, e-zines. You name it, it has it. All for about
$17-downloaded. They now have a hard copy available too. The
latest information from Ken Envoy is "Make
Your Knowledge Sell"- a wonderful source of information on how to sell
information on the internet! We all have information we can sell, you may
not know it yet! The MYKS manual takes you from start to finish in
developing your ideas and finding a way to market them. If
you have any questions about Sitebuildit! or any of the other products , please
ask! Contact
me 
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