You can also use your website to send
out a regular newsletter for potential and current clients. SBI comes with a
newsletter tool that keeps track of subscribing and unsubscribing. You can use
the newsletter to keep in regular contact with potential clients and build
further trust to get them to make the call. You can talk regularly about the
specifics of massage – like how to deal with back pain, health tips and send
regular notices of specials or holiday gift certificates. You can even sell
gift certificates online by starting an account with Paypal and building a
simple buy now link. The money is deposited into your paypal account and you
can track all of the transactions and withdraw the money and move to your own
business account at any time.
I use a Yahoo!Group for sending out my
newsletter. I started when it was egroups or something like that and there
weren’t any other newsletter management services. Now there are many different
services.
Blogging is another interactive tool for
you to use to provide information. SBI comes with its own blogging system but
it
currently doesn’t let anyone else post. The purpose of the SBI bloglet is to
again just send out announcements, news or information. The reason blogging
works is that it gets more people coming back regularly to your site. People
sign up to receive a notification of when you publish something. This gets
around the regular email newsletter method which usually looses a lot of emails
to spam filters. With blogging the reader totally controls the experience of
what they read and when.
With EZ Webhosting you can set up your
own blogging software with the click of a few buttons. It takes a little
bit of playing with to learn the administration control panel, but once you get
it set up you can just blog. I tried a few different ones before settling
on the Word Press one at
www.thebodyworker.com.
|
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For more information |
