Twitter- Follow Me!       Follow My Youtube channel      Search This Site

www.thebodyworker.com

Massage School Notes

Home
Blog
Search This Site!
Start Online Business
Massage Websites
Careers in Massage
School Outline
Massage Books
Anatomy/Physiology
Kinesiology
Pathology
Types of Massage
Massage Theory
Massage Assessment
Professional Practice
Ethics
Massage Business
Massage Job Guide
Self Care
Continuing Education
Stretching
Join My Yahoo Group
Supervision
Resources
About Me
Consultations/Contact

Know yourself and your Ideal Client

The first thing to do is put yourself in your potential clients’ shoes. 


What do they need to know about you that would make
them pick up the phone and call for an appointment?


Start where your visitors start.   The questions to ask yourself is what solution do you provide or what problems do you solve for people. As a massage therapist or other health professional, the answer is usually something like “I provide a framework for healing” or more specifically “I assist clients in learning about their pain or health condition” or quite simply “I do massage”.

What information would people need to know about you to make

 the call for an appointment?  One of the biggest things they usually want to know is can you deal with whatever condition they have or have you had other clients with the same sort of things.  They want to know that you are an expert in what they are dealing with.

Attracting new clients from the internet or through any advertising in a service related business is not about selling.  It is about getting people to trust and know you enough that they will pick up the phone and call.  That is your most wanted response (MWR).  It is about Pre-selling as Ken Envoy says in his free class called Service Sellers Masters. Pre-selling is really building credibility by providing content on your web site – information that everyone wants to know.  You need to become the expert for everyone – solving their problems or enriching their lives. 

The Service Sellers Masters class helps you create a sketch of what it is that you do and what makes you different from everyone else doing massage.  It asks you to define your service, your client and combine the two to get your Valuable Preselling proposition (VPP).  Defining what you do can be a challenge as our work is sometimes indescribable. Most people really don’t know what it means to them when you say you do cranio-sacral therapy, energy work, Rolfing or many of the types of therapy we have training in.  Each type of therapy you do needs to have a few pages of text about all aspects of the technique - or whatever number of pages it takes to thoroughly explain what it is that you do with that technique.

Defining your ideal client begins with the steps that are outlined in the Service Sellers Master class such as narrowing down a certain population that you work with.  You can take it farther than that and include in your ideal client profile things that they value.  What do they appreciate?  Your ideal client should value their health above all else and be willing to part with money in exchange for your assistance in getting healthy and healing.  They should appreciate you and your work.  This type of ideal client will fit more closely to what you value and appreciate which is the framework for creating a successful business – one that is financially, emotionally and spiritually rewarding. 

Combining the two – what you do and your ideal client and creating a website that provides content with the intention of building a connection and trust, will give potential clients an idea of what it is that you can do for them.  Ideally, creating a one or two sentence statement about what you do or what is also called a Unique Selling Proposition will make it clear to potential clients what it is that sets you aside from everyone else.

 

New Online Class - How to create a Website for your massage business that will get your site to the top of the search engines and get people to click on your listing and get the client to call!

12 weeks online class.  Includes web hosting for 1 year.

Includes information on how to make money with your website while you are busy doing massage.

For more information

Home ] Why have a Website? ] Sitebuildit! ] Building Content ] Page Formatting ] Search Engines ] Websites that Work ] Submitting your website to search engines ] Websites -Social Networking ] Websites for massage therapists ] Web Page Extras ] [ Know Yourself ] Building Traffic ] Domain Names ] Hosting Companies ] Creating Second Income ] Resources ] Hire Designers ]

 

Special SiteSell PromotionWorld Massage ConferenceMassage Therapy Practice Exams. NCETMB, NCETM and MBLEx

Stretching ] Massage Therapy Careers ] Massage School Notes ] Massage Assessment ] Anatomy ] Kinesiology ] Massage Business ] Insurance Billing ] Guest Authors ] Massage Text Books ] Massage Theory ] Ethics ] Hydrotherapy ] Professional practice ] Job Center ] Marketing ] Meridians ] Pathology ] Peer Supervison ] History of Massage Therapy ] Professional Associations ] Psychology ] Self Care ] Types of Massage ] Massage Websites ] Site Map ] Free Newsletter ] Massage Resources ] Contact ]

About Me   
Contact Me
Site Map
 

  www.thebodyworker.com Blog  

Join the Yahoo Massage Practice Builder Discussion Group

© 1999-2010 www.thebodyworker.com    Copyright info and disclaimer  
 Privacy Policy
 |  Advertising Policies

 

 My Other Massage  Website :
Massage Therapy Career Guides -
Help for
 every step of the way in becoming a massage therapist

www.massageceguide.com - Changing the future through CE