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My challenge to you - Create content without using these words –The “benefits of
massage” or the “History of massage”.
Creating quality content is key to
creating a website that works. You don’t need to be a writer, but you do need
to provide information and lots of it. The internet is a place for finding
information - people are searching for a service that will help them wi
th what
ever problem they are having. They want to know if you can help them with
whatever that is that they have. They are searching for information. There are
so many reasons why people come for massage and there are many different styles
and techniques that you know. Basically people don’t really even know about the
different styles and they really mean nothing if it isn’t connected to how it
can help them.
Creating in depth content that tells a
story of who you are, what you do and how you are going to help solve their
problem is what is needed.
Once you get a solid keyword list, then
you can create content based on those words.
To build a website that works you need
to have at least 20 pages of content to start with and it is also necessary to
always be adding more. You may be feeling quite overwhelmed right now wondering
what you are going to write about. Be assured that the writing doesn’t have to
be perfect text book edited information. Just think about the things that you
say everyday to clients and start writing about it all. Start thinking about
what it is that you really do with clients, something beyond what classes and
techniques that you know.
If you are really stuck, try downloading
the free
Netwriting Masters Class that will help you to just write the way you talk.
This isn’t about knowing marketing or creating a catchy phrase. It is just
talking to potential clients the way you would talk to them in person and
telling them about yourself and what you do.
Some suggested topics:
- Fibromyalgia and massage
- What to do if you are in a Motor
Vehicle Accident (MVA)
- Beyond touch – what massage is
really doing (not the typical benefits of massage)
- Back pain and massage
- Neck pain and massage
- Tendonitis and massage
- Platarfaciaitis and massage
- Pain – the message from our bodies
- Water for health
- Stretches for everyday health
- Healthy computing
- Whatever modality you specialize in
needs as many pages as you can think of.
- Taking time for yourself
- Stress – what it really is, how to
deal with it more effectively.
(Developing a list of keywords is
covered more extensively in the free
Service Sellers Master Class.)
Standard
content pages
-
Address, phone number and contact info should be on
every page somewhere preferably the top or bottom
-
List of services, prices, office hours, contact
information
-
Forms – intake forms, insurance verification forms etc
-
Policies and Procedures – late fees, cancellation
fees,
-
·Frequently asked questions page – Do I have to get
undressed for a massage? What do I wear? What do I need to bring?
-
· Suggestions for getting the most out of your massage
-
· Sell gift certificates
-
· Sell other items through affiliate programs or your
own products.
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