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| | Visualization for Building Your Practice
One of the most important thing you can do to
build a successful and rewarding practice is to visualize exactly what you want it to be.
Clarifying your purpose, needs and desires are essential in
making a business
plan. Here are some tips of things to include to clarify your vision.
It is also helpful to determine who your ideal
client is. You can do this and find support for the process of
building your practice through supervision and peer
supervision groups.
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How many clients a week do you want/need to
be seeing? How many do you need to be prosperous? Set the number
within reason. Can you physically see that many? Do you have
enough time to see that many? Picture exactly how many you want to see.
Picture people calling and making appointments and coming in for their
treatments. If you have a specialty or preferred clientele (athletes, injuries,
relaxation), picture those
specific clients walking in the door. Create as many details as possible
including what time you have off, what time you go in, how clients feel
walking out the door.
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After you complete your visualizations, start
making a business plan. What will it take to build the practice of
your dreams? What will it take to do it? Most often you will
find if you keep doing the visualization every day, that you will automatically
bring whatever you need to bring the vision into reality, into your life.
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Write a sentence or two that describes your
vision. "I have 20 people a week on my schedule for a one hour
session. They are people who value their health and value my
services." I have one new client calling each week or day.
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Take a piece of paper and divide it into 3
columns. At the far left hand side of the page, write your vision
sentence. Repeat it down the length of the paper. In the middle
column start writing your objections or thoughts that come up in response to the
vision sentence. Write all the way down the length of the paper. It
is usually your projections- like "I can't do that" or " no one
will come to me anyway" or whatever, that will keep you stuck. I talk
more about projections and what you can do to reduce the amount that they
influence you in massage blog
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In the right hand column, write a positive response
to your negative comment in the middle.
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Picture each client and the treatment you
give. Not just the motions of what technique you will use, but focus
on what it feels like to bring touch, massage/bodywork into someone's life.
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Image the exchange of energy. What does
each client bring into your life? I had a shiatsu practitioner once
say that every client was a gift and he went on to look at each client
as an opportunity to learn about himself and the world. What gift
is the client bringing you?
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Be specific with this visualization of a successful
practice. Include details of every session, every day, every week, every
month.
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Focus on what it feels like to have a practice
full of clients and abundance.
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Keep doing this for 30 minutes a day.
Don't get too caught up in creating a
vision. If you are just starting out, you may not know what you
want. That is ok. The vision can develop as you go. Some
people also can get stuck in the visioning process and forget that you need to
also take action. Taking action is much more important.
After you get clear about your vision, you can
begin creating a plan of action.
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