Explorations in the Theory and Practice
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Business and Marketing Books
Massage Marketing is really the only book that you will ever need. The author took a trip around the country and interviewed massage therapists to find out what made them successful. The answers are found in this book. In general, the most successful massage therapist was one who believed enough in themselves to do what it takes to build their practice. Filled with many simple steps for creating the successful practice. You can read an excerpt online.
Building
Your Ideal Private Practice: A Guide for Therapists and Other Healing
Professionals by Lynn Grodzki ISBN: 0393703312; 1st edition (April 15, 2000)
View sample pages online Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful by Cherie Sohnen-Moe ISBN: 0962126543; 3rd edition (January 1998) Read an excerpt online and see table of contents. A massage therapists guide to setting up business and creating the practice that you want. Includes sections on business planning, starting a business, therapeutic relationships, marketing, and financial planning. Great for any stage in building a practice. There is a workbook available along with other articles etc. at http://www.sohnen-moe.com/ The
Educated Heart: Professional Guidelines for Massage Therapists, Bodyworkers
and Movement Teachers Endless
Referrals: Network Your Everyday Contacts Into Sales, New & Updated
Edition by Bob Burg, Bob Berg Guerrilla
Marketing: Secrets for Making Big Profits from Your Small Business by
Jay Conrad Levinson (Author) Hands
Heal: Communication, Documentation, and Insurance Billing for Manual
Therapists by Diana L. Thompson ISBN:
0781726824; 2nd edition (January 15, 2002). Extensive information on SOAP
charting ( writing treatment notes for sessions). She emphasizes the fact
that in order for the medical (and others) professions to respect our work, they
need to know what we are doing. Writing detailed notes on our work will
further educate the public as to why massage is a valid health care modality. Hiring
Independent Contractors: The Employers' Legal Guide
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